Media Planning & Buying

Media Planning & Buying
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Every generation is unique, and millennials are no exception. These so-called “digital natives” have spent their entire lives attached to devices, such as smartphones, tablets and laptops and connected to the Internet and social media. They don’t like ads; they like content. They don’t want to be sold; they want to
be engaged. And when they want information, they want it now.

For Communica, reaching millennials and other key demographic groups means taking an integrated approach that blends digital and traditional media. It means thinking strategically and utilizing research data, audience insights and activity reports to inform our media plans. For our clients, it means a consistent brand experience and engaged audiences across all media channels and marketing platforms.


A strategically integrated media approach, with built-in objectives and measurement, ensures not only that your campaign successfully reaches your target audience, but that it builds and supports long-term engagement. Reaching a more qualified audience creates stronger connections and reinforces your brand identity, reputation and thought leadership. Today’s multitasking customers are looking for content that’s relevant to them. Messages must be personalized to get and keep their attention. To increase brand recognition and sales, you need to reach the right audience with the right message at the right time. To do that, you need to cover multiple platforms and touchpoints. An integrated media approach is the only way to make that happen.

We have B2B clients across North America, as well as in Europe and Asia.

Industry Experience
•  Apparel/Fashion
•  Automotive
•  Building & Construction
•  Education (Schools & Universities)
•  Food & Beverage
•  Hospitality
•  Manufacturing
•  Metal Market
•  Trucking

We have B2C clients across North America that we work with on a national, regional and local basis.

Industry Experience
•  Banking
•  Education (Schools & Universities)
•  Government
•  Healthcare
•  Nonprofit
•  Family Entertainment
•  Sports

•  Print
•  Digital
•  Broadcast
•  Social Media
•  Out-of-Home
•  Trade Shows
•  Sponsorships
•  Industry Analysis
•  Market Analysis
•  Competitive Landscape Analysis
•  Metrics & Analytics
•  Data Integration
•  Strategic Planning


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